The HICKFOOT™ Hero Series — Where Legacy Meets Everyday Grit.
HERO SERIES™
To the heroes who keep our country running — this collection was built for you. Inspired by my Purple Heart Papa
This is how we ROLL.
HICKFOOT™ 26 oz- OFF-THE-CLOCK-CHUGS ™ & 9–5ERS ™ -Built for the workday grind, from the jobsite to the lunch break. Made for quitting time, tailgates, and freedom sips.
HICKFOOT™ was born from legacy — inspired by my grandfather, a World War I Purple Heart recipient, who served as a Private fighting on the front lines in France, helping break through the German lines to secure victory and end the war.
It’s also dedicated to my father and mother, who raised six kids on one nurse’s salary — proving every day that real heroes don’t wear capes, they show up, work hard, and never stop giving.
Their grit, faith, and sacrifice built the foundation of HICKFOOT™ — a brand made for those who serve, build, and believe.
Built for Grit. For Real Everyday Heroes.™
By the HICKS, For the HICKS™.
Who’s your HERO?
HICKFOOT™ is built for the bold, the hardworking, and the unapologetically blue-collar and country. Our collection includes everything from patriotic tumblers to stomp-worthy flops and gear, blending backwoods toughness with American pride — all while keeping things real, cold, and country strong. Our Built For Grit cups, including our vacuum insulated stainless steel tumbler, are perfect for those who appreciate a Yeti or Stanley alternative drinkware. 👣 Big foot. Bigger chill. 🇺🇸 Real Cold. Real Country.™ 🎯 Built for tailgates, toolboxes, and God-fearing good times.
“Real Cold. Real Country.” It isn’t just a brand-it’s a way of life. Built for tailgates, toolboxes, and those who make up the U.S.A.-God-Bless!
Adventures Await with Mr. LATTE ™ and HICKFOOT ™
BUILT FOR GRIT ™
Meet your BEST FRIENDS: MR LATTE™ & HICKFOOT™! Discover our range of Built For Grit cups, including the popular Hickfoot tumblers, perfect for those who appreciate quality. These patriotic tumblers are designed as a vacuum insulated stainless steel tumbler, offering a reliable Yeti or Stanley alternative drinkware option for your on-the-go needs.
HICKCARDS ™
Gift Cards
Give the gift of Grit. Whether it’s boots, tumblers, or bold blue-collar gear, the HICKFOOT™ Gift Card lets your crew choose what they really want.Give the gift of adventure with a Hickfoot gift card. Choose your amount and send it directly to your loved one's inbox.